TIPS: How to do “Shooting & Posting on Instagram” for Brands !

Previously, store was just a place to store and sales. Nowadays, in the digital generation , stores need to tell stories.

And it has to be highly visual and can be shared immediately, in other words: “It can be captured and posted to Instagram”

When the Instagram’s popularity booms, brands and retail stores need to find the way to attract attentions of social networking to stores which sell their products.

Visual merchandising has always been a part of the success of retails, since the late 1800s and when the glasses of display windows were widely popularized. But this new trend is more than just a visual sale. it’s “creating a visual moment”, that means creating perfect moment for a picture.

One of the best examples of this trend is a retail store called “Story” in New York (US). Story was found by Rachel Schechtman, who has “the perspective of a magazine, can change like a showroom, sell things like a store”. Every four to eight weeks, the store is completely rearranged to tell a different story, bringing a new reason for visiting the shop’s spaces, offering opportunities for capturing and uploading to Instagram.

Pop-ups stores are pushing retailers to focus more on displaying pictures and motivating consumers to share them. Last holiday season in New York, Candlepower Store of Yankee Candle wasn’t just a temporary candle store. The store displays a series of carefully designed motifs for customers to take photos and post them. Prive Revaux store which specializes in eyeglasses and designed sunglasses in New York also did the same thing. The store displays blue backgrounds with decorations that look like clouds in the window.

This week, I visted the Samsung 837 store in Meatpacking District, New York,
with Zach Overton – Samsung’s Vice President who experience the customer & General Manager of the Samsung 837 and Galaxy Studios said that the shop is a true “experience center”. Overton shared that he always thoughts: “Are the experiences we create worth taking and posting on Instagram? They need to be personal and motivate others to share them. ” When I took a photo of “AR emoji” and shared it on Instagram, I fully agree that the experience there met the criteria that set by the management.

When brands and retailers build store spaces in the future, they need to proficient creating valuable images right at the store, as well as proficient in pre-sales, because the Instagram’s proficient buyers want it.

 

ADI-Digi is an independent management consultancy dedicated to creating value for ADI Group, its customers and external companies that seek to improve their Marketing, Digital Marketing platform performance.

The most valuable brands in 2018 !!! What do you expect ?

Over the past 6 years, Apple is still the global brand leader in the Top 100 brands of Interbrand. However, Apple is likely to be worried when Amazon is booming gradually.

According to the Top 100 of Interbrand, Apple still holds the top spot in the world’s best brand ranking. In which, the brand value of the company is $214.4 billion, up 16% over last year. This is the sixth year in a row, Apple’s in the lead.

Google stills holds the second spot with the $155.5 billion of brand value, up 10%, But the most impressive growth has been Amazon’s burst with the brand value of $100.7 billion, growth speed reached 56%. The highest in the rest of 99 brands. Amazon is currently ranked top 3 on the list.

According to Interbrand, Amazon is joining in most of every fields. They involved in improving small projects or previous failures into successful products such as Echo Speakers or Prime Video. In particular, Amazon’s fashion business is currently the second largest scale in the United States.

At present, Apple and Amazon are competing in many fields of hardwares and services, including smart speakers, tablets, set-top box, music services,…

Among the Top 10 best brands in the world are also Microsoft (4th), Coca Cola (5th), Toyota (7th), Mercedes (8th), Facebook (9th) and McDonald’s (10th)

Surprisingly, this is the first time Tesla is out of Top 100 while Spotify (92th) is one of two companies come in the Top 100.

To rank and evaluate the brand value, Interbrand based on a list of 10 specific criteria including transparency, management, commitment, feedback, interaction, difference,…

 

ADI-Digi is an independent management consultancy dedicated to creating value for ADI Group, its customers and external companies that seek to improve their Marketing, Digital Marketing platform performance.