Month: October 2018

Are you looking for great ways to increase fan page interactions?
Are you wondering how to increase share, like, or comment?
In this article, I will show you 7 easy ways to solve all of the problems above.

#1: Solve problems with pictures:

Share simple images and short contents such as pointing out to fans how to solve a problem or can create interaction between the target community together.

Whole Foods uses this strategy to encourage fans to come up with solutions to their problems for brands or products.

Tips for posting images on FB:

1. Large images tend to be more interactive. Post photos & videos to share your photos directly on the post without any links.
2. Synchronize image size in 403 x 403 pixels to display on the timeline. Large pictures can help people see more of the details, but fans will have to click on the photo to see the whole, and this really challenges their patience. .

 

#2: Give fans the pleasure:

Everyone loves their content or images shared on the fanpage.
Using the content of the fans instead of the content of the brand not only creates interaction with the specific target audience, but also creates an innovation for the content of the fanpage.
Starbucks pointed out that users tend to share pictures and call for their friends’ participation if they see their post on the fanpage of the brand.

 

#3: Call for Targeted Public Participation with Questions:

Every customer wants to be heard and wants to share their own opinion to the fanpage.

You can ask the fans the question about products, brands such as: How do you feel when using Abcxyz? If Abcxyz launches new product, what would you like to have?

When Skittles wanted the fans to share the feeling of opening the Skittles, this attracted quite a bit of interactions.
Tips for asking questions to fans:

1. The question is as easy as possible.
2. The question must relate to the target public, as to where they use the product and how?
3. Manage feedbacks from fans in post and comment.

#4: Use the post “Fill in the blank”:

Use a short sentence but leave a blank and call for the creativity of the fans. This really helps you achieve greater interaction with your users. Of course, let’s create the post with content which will surely get the funny answers from the fans.

Tips:

1. Use the strategy with the slogan “kill two birds with one stone”: to interact with the user, to learn how to make fanpage or brand will be better for future to target audience.
2. Use Reward Strategy. Of course, everyone wants to receive gifts, even if the value isn’t big.
3. Set up humorous situations to interact more with users.

 

#5: Help to name pictures:

Choose the image that can first attract yourself! Because when you manage the fanpage, you are also a loyal fan. There, you have to put yourself in the context of the user. If I met this image, would I be interested? Answer this question, then post the picture and include a short description that invites the fans to interact.

Tips:

1. Create inspiration, provocation or humor for the description.
2. Search for images on Reddit’s Pics, Flickr Creative Commons, Shutterstock, and iStockphoto (reminding people to copy the source if they intend to share it).
3. It’s possible to use this form as a contest and participants will have the opportunity to receive gifts.

 

#6: Use recollections as “weapons”:

Using images of childhood’s memories is a real “sharp weapon” in increasing interaction with the user. Just evoke the true feelings of the target audience, not difficult to attract their interactions.

Disney uses familiar images with the user’s childhood to “hit” on each other’s emotions. And this has created an unbelievable interaction for the fanpage.

In addition, using text as fun caption on the lovely photos also create a positive effect.

Tips:

1. Include this as a part of the content plan for your fanpage.
2. Use fun and lovely images – you can consult images on Quickmeme, Imgflip and Memecrunch.
3. Use the hashtag.

#7: Use Like, Share as a Vote:

Make choices for fans like “If you like A like, if you want to follow A then share”. Of course, content and images should be fun to encourage fans to act.
Walmart is also often used to create stronger interaction with fans.

Tips:

1. Use a choice that can be controversial (Like if you like it at home, Share if you like it in the city).
2. Integrate your products with the post at the fanpage.
3. Use image editing applications like Photoshop, Photofiltre or Paint.netto to create more beautiful and attractive images.

Press releases is a kind of document which aimed at the media. True to its name, press release publish a series of news, including scheduled events, awards ceremonies, recruiting staff, launching new products & services … to reporters.

It is a tool of PR and can help marketers tell their own story and guide their followers in their own way. There are some useful ways to help you get a successful press release below:

• Check: a press release should be written in Words or another type instead of you writing it on a website directly, because you won’t get the best results when writing on the web. Write, print and then check it carefully. Rewrite and check again. Through this, you will give your company good impressions with the the press, media.
• Impressive opening: the title, the whole and the first paragraph of the article should clearly show your messages The rest of the article will supplement with more detailed information. You only have a few short moments to entice the reader, so start getting fascinated so that people continue to follow your posts.
• Be professional: people just need to take a quick look at a few sentences will know whether a press release is written seriously or not. If your article contains too many slang words, too much embellishment will make your press release turn into a joke. It’s the easiest way to ruin the reputation of a company because the truth is always confirmed later.
• Selective Writing: not everything from big to small, from detail to general can become a news. When writing a press release, you should consider selectively attractive topic which attracting people, not writing in the direction that you enjoy. Of course, the viewer is not only you but everyone from the audience, the company’s customers to the media. So writing with selection, put yourself in the mind of the reader will be. Make your press release easy to reach more people!
• Choose one aspect: when writing a press release, choose an article that the media feels interested in. Be sure to create a “shock” which makes people wanto to know and follow your story.

Here are a few tips

• Research other articles to see what the style of a standard press release is.
• Always update infomations at the earliest possible time.
• Avoid using specialized terminology and lexicons.
• Provide full information about your products and services.

ADI-Digi is an independent management consultancy dedicated to creating value for ADI Group, its customers and external companies that seek to improve their Marketing, Digital Marketing platform performance.