Month: November 2018

Interactive content marketing is likely to become a new “king” in future marketing strategy.

“You get a great message. But, as the global economic picture becomes more and more competitive, if you have an appropriate content approach to that message, you will have a hard time succeeding, like using a butter knife. to cut a tree”, said Wanda Thibodeaux, a pen of Inc., shared.

Over the years, entrepreneurs have turned to content marketing to reach out to customers. As the playing field becomes more competitive, players must upgrade their ability to create and promote content.

Yoav Vilner – Co-founder, Executive Director of Ranky Marketing Consulting, the first place in the world focused on startups and technology for consulting, commented that content marketing was dead, he added: “Or at least, That’s starting to happen”

Both Thibodeaux and Vilner agree that interactive content is the next option.

Dr. Dino Levy, who works in the Department of Neuroscience and Management at the University of Tel Aviv (Israeli), says that people tend to engage in interactive content. And they will hardly forget this content. So, bringing interactive content and marketing campaign, you will get an ideal loyalty with your brand.

What is interactive content marketing?
Vilner explains that interactive content marketing is a type of content marketing in which users can “engage, interact, experience the process and learn new things without feeling like being a target for sales “. One of the examples of this kind of content marketing is the form of an online opinion survey or graphical information.

“Interactive content marketing is a form of providing value to customers in a private way,” Vilner said.

Simply put, this is a way of marketing content in the future. Featured examples of interactive content are polls, infographics and videos.

Why does the human brain respond well to interactive content?

Levy argues that interactive content encourages a person to act in a motivational way. For example, responding to information and signals in a certain order, it enhances the connections between neurons in the human brain. It also requires a person to make choices, activates a wider range of activities in the brain to address emotional processing, action plan, cognitive thinking, and sensory processing.

So marketers should pay attention, interactive content marketing is likely to become a new “king” in future marketing strategies.

Solve Misunderstandings About Creativity

The son of a good designer or artist will be a creative person- we usually think so. But real evidence is not on this side.

According to the 2012 IBM Global Survey of 1,500 executives and entrepreneurs, 92% of the creative minds and problem-solving skills are the top factors they find when hiring or promoting a career. employees. So what is creativity, and who has it?

Most of us believe that there are people who are innate creativity, the rest are not.

Also, when it comes to creativity, most of us just associate ourselves with artists, writers, designers, and so forth, generally in the field of art.

The truth is that everyone is creative, and you can develop your own creative skills just like any other skill.

This is the affirmation of marketing expert and brand developer Bernhard Schroeder, who has worked with many Fortune 100 companies including Apple, Nike, General Motors, American Express, Mercedes Benz, and many startups. He also participated in Amazon’s first marketing campaign, ESPN Travelocity. In addition, Schroeder is also an excellent writer with works such as Fail Fast or Win Big, Simply Brilliant, Brands and Bulls ** t …

“Creativity does not belong to anyone, we all have it” is what Schroeder retreated after 18 years as a marketing and branding expert, 4 years of teaching Innovation and Innovation – part of the Startup Program at San Diego State University. And he shared his research results on this concept and gave instructions on steps to enhance individual creativity as well as use it in the workplace in Simply Brilliant.

According to Schroeder’s research, curiosity is closely related to creativity. However, we – parents, teachers, society … – have stifled creativity when it comes to asking children (ages 4 to 12) to behave appropriately. dress properly, have to listen to words, must have the right answer …

But in the midst of today’s changing world, creativity and problem solving are indispensable skills for success in learning, career or personal life. So you can “get back” what you have but have been diminished as a child?

Schroeder said it was in our hand. Because creativity has never left you, it’s just being obscured. And what you need to do is to start the creative spirit fire. How?

With the knowledge and the tools that Schroeder provide in Simply Brilliant, readers will know the misunderstand about new change and creation, understand about the general creation of the creation of the configuration, build the steps to increase the brightness creation of themselves.

Simply Brilliant is a great book to read for success, as leaders will find in them the tools to stimulate and utilize the creativity of employees to optimize the work!

According to businessman Piyush Gupta, CEO of DBS Bank, the largest bank in Southeast Asia, these five “I” words represent the five core qualities that shape an outstanding leader.

In a recent LinkedIn article, CEO DBS Bank shared that his 35-year career has helped him identify the five core qualities that shaped an excellent leader. In particular, all five qualities begin with the letter “I”

As the mantra for his leadership style, the 58-year-old CEO shared, these five “I” became more and more useful to him, especially in the time when the career road ahead is more difficult to catch.

“We are alive in the moment of an interesting stage. With the current technology breakthrough, future jobs will certainly be far different than they are at the present time.”, Piyush Gupta wrote.

And we can hardly say exactly what they will look like. As evidenced by a recent report from the World Economic Forum (WEF), up to one-third of the required skills for future work have yet to be identified. However, the good news is that there are still qualities associated with success that the future can never change. One of them is leadership.

“We are all leaders in our own world, wherever we are, and with whatever we do, if we can actually practice these five qualities, We are all capable of making a difference, despite all the changes around.” Gupta wrote. And, here are the five core qualities that an excellent leader should have, according to Piyush Gupta:

1. Individual accountability – Responsible for yourself

At work, particularly in large companies, decision-making can easily be turned into the responsibility of the majority or followed of collective consensus, Gupta writes. However, according to this CEO, an excellent leader never does. An excellent leader is someone who understands that they need to take responsibility for their own work. So, they will take the initiative, and see the work of the organization as well as his own work.

The leader is the individual who possesses the insight into every corner of everything, including the world of oneself and their work. It is the person who controls, resolves the problem, and always thinks that all responsibility and decision-making are in his or her hands”, the CEO wrote.

 2. Initiative – Have the spirit of pioneers

According to Gupta, a pioneering individual is someone capable of “strategizing”. An excellent leader needs to do this, as well as prioritize strengths, especially when faced with outside obstacles.

“The difficulty of leadership lies in: How to make a strategic roadmap which can help the work, the management or the community become better than the state of the business at the time of our establishment or when we take over”, Gupta said.

3. Innovation – Have spirits of innovation

“In a world where speed is changing drastically, more than ever, leaders need to possess the spirit of innovation,” Gupta writes. Innovation does not mean that you have to create a new iPhone, but it simply possesses “Thinking Challenges of Patterned things.”

The CEO of DBS Bank said, “The leader must know the reasons behind everything and always have to give priority to what he can do to truly meet the needs of customers.”

4. Inspiration – Have abilities to inspire

An excellent leader needs a solid vision as well as absolute faith in this vision. In addition, you must be able to convey this vision to others, so that they can support your view. Gupta also notes that “other people” here are not just subordinates, but co-workers, competitors or even people in higher positions.

“Excellent leaders always know how to inspire others, and lead them on the journey,” Gupta wrote.

 

5. Intent – Have purposes

Finally, the leader needs to have a clear purpose, both for himself and the people they are leading, explains Gupta. He gave example, “What are we to do in this life? Why are we born? What heritage will we leave for later generations?” If we have answers to these questions and act with clear objectives, then that would be very powerful, “Piyush Gupta emphasized.

 

ADI-Digi is an independent management consultancy dedicated to creating value for ADI Group, its customers and external companies that seek to improve their Marketing, Digital Marketing platform performance.

Digital Marketing is gaining a lot of investment from businesses, in addition to traditional marketing. Maybe we are overwhelmed by Digital Marketing methods, AIIM would like to synthesize some tools that are considered effective to carry out digital marketing campaigns in the current period.

1. SEO (Search Engine Optimization):

SEO is the process of optimizing text content and website format (or structure) so let search engines choose the most suitable web site for searchers on the Internet. More simply, SEO is a set of methods that put a website in a good position on the search engine results pages with keywords related to the products/services your company offers.

Most Vietnamese consumers have a habit of using a search engine (typically Google) to find out about products and services before buying. For this reason, SEO is considered the most important tool in Digital Marketing.

2. Google Ads (Google Adwords):

Google advertising is a form of payment for your ads to show (CPM) or clicked (CPC) in priority positions on Google search results pages, or the Google network through the selection of keywords related to the product/service that your company provides.

One of the benefits of Google ads is:
                        – Show ads during certain time periods.
– Display advertising message according to selected keywords.
– Show ads by region, country, or even global.
– Quota ads budget by date, by the period.

3. Banner Ads (display ads):

Over the past 2 years, Banner advertising is quite a popular form that most Vietnamese enterprises choose when starting Digital Marketing. Banner advertising is only effective for the purpose of raising awareness and creating brand images.

In the past, Vietnam’s online advertising market was accustomed to the Cost Per Duration (CPD) method. The price charged that advertisers would pay for their banner ads by the time set on the website (day, week, month, year). At this time, however, businesses may charge banner advertising at CPM (Cost per Milles) or CPC (Cost Per Click).

4. Social Media Marketing:

One of the most effective forms of social media marketing in Vietnam at the moment is Facebook Marketing. In addition to setting Fan Page to promote products, services, Enterprises can use the form of advertising display Facebook. With Facebook users in Vietnam mostly from 18 to 28 years old, Facebook is considered as a marketing paradise for entertainment and consumer services.

In addition, businesses can use other tools such as Blog marketing, Forum Seeding.

 

5. Email Marketing:

There are a lot of complaints about Email Marketing at this stage. However, if applied properly, Email Marketing is still considered to have the highest ROI in most Digital Marketing tools.
In addition, Digital Marketing should be combined with traditional marketing. In essence, Digital Marketing is still a subset of Marketing, so Businesses need to have a plan to interact effectively between Digital Marketing and Traditional Marketing.

 

 

 

 

Marketing is the process of finding (demanding) and meeting the needs of our customers, based on the platforms we have.

Marketing and Advertising

Along with the development of Digital Marketing, Marketing is being abused heavily in advertising classes – Advertising:

• Teach Facebook Advertising – Facebook Marketing.
• Teach how to use tool on social networks – Social Marketing.

This makes a lot of people think that, by default, the Digital Marketer must be a super-human-themed, knowledgeable about using all kinds of advertising tools and recruiters are offered employment with relatively low salaries.

As a result, anyone can see that big companies cannot looking for people to do Digital Marketing, just see the ADVERTISER recruiting and think that they have been doing Marketing.

So, how to distinguish between Marketing and Advertising?

1. About the definition:

–  Marketing: Marketing is the process of finding (identifying) needs and satisfying customer needs, based on the platforms (products, services, systems, ..) that we have.

Some other definitions:

• Marketing is a good product (in my opinion, the right product) that is sold in the right place for the right people to buy at a reasonable price – according to Adcoketal.
• Marketing is customer-oriented activities to satisfy their needs and desires through interactive exchanges – according to Kotler 1980.
• Marketing is a task in the organization, a set of processes designed to create, communicate and communicate values to customers, and to manage customer relationships in a variety of ways to benefit the organization and its shareholders. (American Marketing Association 2008).
  Marketing is the identification of what the society needs. If a product is created that no one needs and buys, it will not sell, so it will not profit (Wiki).

–  Advertising: Advertising is a form of paid advertising or not to introduce information about products, services, companies or ideas, advertising is a non-direct communication between people with who want to communicate pay for the mass media to bring information to persuade or influence the recipient of the information.

Advertising is an attempt to influence the behavior or habits of consumers or consumers by providing sales messages in a convincing manner to the seller’s product or service.

2. About activities:

– Marketing is a process of research, analysis, planning, strategy, budgeting, measurement, statistics, optimization … across a variety of channels and methods, to ensure that the budge they pay are profitable for the organization.

– Advertising: do the activities of a marketing plan, influencing the customer’s habits and turning them into buyers.

 

3. To make it clearer, we can imagine this:

– Marketing is a big pie, in which there are many pieces, each pie represents one area: product research, market research, media planning, public relations, advertising, sales strategies. Products, customer after sales, community relations …

– And Advertising is a piece of cake in the cake. However, it does not work independently, but must interact with the rest of the pie to create the best effect for the overall marketing campaign.

Thus, the advertiser when building and launching a campaign very need to talk with Marketing Manager. Otherwise, the campaign will be difficult to achieve the highest efficiency. And this is also a disease that many Vietnamese businesses are suffering!

 

 

ADI-Digi is an independent management consultancy dedicated to creating value for ADI Group, its customers and external companies that seek to improve their Marketing, Digital Marketing platform performance.