Over the past 6 years, Apple is still the global brand leader in the Top 100 brands of Interbrand. However, Apple is likely to be worried when Amazon is booming gradually.
According to the Top 100 of Interbrand, Apple still holds the top spot in the world’s best brand ranking. In which, the brand value of the company is $214.4 billion, up 16% over last year. This is the sixth year in a row, Apple’s in the lead.
Google stills holds the second spot with the $155.5 billion of brand value, up 10%, But the most impressive growth has been Amazon’s burst with the brand value of $100.7 billion, growth speed reached 56%. The highest in the rest of 99 brands. Amazon is currently ranked top 3 on the list.
According to Interbrand, Amazon is joining in most of every fields. They involved in improving small projects or previous failures into successful products such as Echo Speakers or Prime Video. In particular, Amazon’s fashion business is currently the second largest scale in the United States.
At present, Apple and Amazon are competing in many fields of hardwares and services, including smart speakers, tablets, set-top box, music services,…
Among the Top 10 best brands in the world are also Microsoft (4th), Coca Cola (5th), Toyota (7th), Mercedes (8th), Facebook (9th) and McDonald’s (10th)
Surprisingly, this is the first time Tesla is out of Top 100 while Spotify (92th) is one of two companies come in the Top 100.
To rank and evaluate the brand value, Interbrand based on a list of 10 specific criteria including transparency, management, commitment, feedback, interaction, difference,…
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