Digital Marketing is gaining a lot of investment from businesses, in addition to traditional marketing. Maybe we are overwhelmed by Digital Marketing methods, AIIM would like to synthesize some tools that are considered effective to carry out digital marketing campaigns in the current period.
- SEO (Search Engine Optimization):
SEO is the process of optimizing text content and website format (or structure) so let search engines choose the most suitable web site for searchers on the Internet. More simply, SEO is a set of methods that put a website in a good position on the search engine results pages with keywords related to the products/services your company offers.
Most Vietnamese consumers have a habit of using a search engine (typically Google) to find out about products and services before buying. For this reason, SEO is considered the most important tool in Digital Marketing.
- Google Ads (Google Adwords):
Google advertising is a form of payment for your ads to show (CPM) or clicked (CPC) in priority positions on Google search results pages, or the Google network through the selection of keywords related to the product/service that your company provides.
One of the benefits of Google ads is:
– Show ads during certain time periods.
– Display advertising message according to selected keywords.
– Show ads by region, country, or even global.
– Quota ads budget by date, by the period.
- Banner Ads (display ads):
Over the past 2 years, Banner advertising is quite a popular form that most Vietnamese enterprises choose when starting Digital Marketing. Banner advertising is only effective for the purpose of raising awareness and creating brand images.
In the past, Vietnam’s online advertising market was accustomed to the Cost Per Duration (CPD) method. The price charged that advertisers would pay for their banner ads by the time set on the website (day, week, month, year). At this time, however, businesses may charge banner advertising at CPM (Cost per Milles) or CPC (Cost Per Click).
- Social Media Marketing:
One of the most effective forms of social media marketing in Vietnam at the moment is Facebook Marketing. In addition to setting Fan Page to promote products, services, Enterprises can use the form of advertising display Facebook. With Facebook users in Vietnam mostly from 18 to 28 years old, Facebook is considered as a marketing paradise for entertainment and consumer services.
In addition, businesses can use other tools such as Blog marketing, Forum Seeding.
- Email Marketing:
There are a lot of complaints about Email Marketing at this stage. However, if applied properly, Email Marketing is still considered to have the highest ROI in most Digital Marketing tools.
In addition, Digital Marketing should be combined with traditional marketing. In essence, Digital Marketing is still a subset of Marketing, so Businesses need to have a plan to interact effectively between Digital Marketing and Traditional Marketing.